Writing for the Web: Crafting Engaging Content
About Course
This course focuses on writing compelling content for the web, including blogs, articles, and social media posts. Students will learn how to write SEO-friendly content that grabs attention and drives traffic. The course covers the essentials of crafting engaging content tailored to various digital platforms.
Learning Outcomes:
- Write SEO-friendly content that ranks well on search engines.
- Craft engaging, attention-grabbing headlines and introductions.
- Structure web content for readability, enhancing user experience.
- Create compelling calls-to-action that encourage clicks and conversions.
Course Content
Module 1: Understanding SEO and Keyword Research
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Lesson 1.1: Introduction to SEO for Writers
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Lesson 1.2: Conducting Effective Keyword Research
Module 2: Writing Compelling Headlines and Introductions
Module 3: Structuring Content for Web Readability
Module 4: Mastering Effective Calls-to-Action (CTAs) for Maximum Conversion
Module 5: Writing for Various Web Platforms
Module 6: Leveraging Social Media for Content Promotion
Conclusion
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